I'm Nikhil, a demand generation and growth marketer with 12+ years of building the campaigns, HubSpot systems and lifecycle programs that turn attention into revenue. I set the plan, then build the pages, workflows and reports myself.
How I think about growth
The industry has changed from role to role. The job hasn't: find the right audience, build the system that converts them and prove it in revenue.
Multi-channel programs across paid search, paid social, outbound, webinars and content, each tied to an MQL, SQL or pipeline target.
Six years as an admin. I've set up portals from scratch and build lifecycle stages, scoring, routing, custom objects and pipeline reports myself.
Nurture, re-engagement and landing page testing that move people from first touch to a sales conversation, and keep customers coming back.
Reseller, franchise and referral channels, from recruiting partners to payout rules and the tracking that proves what they're worth.
A few programs I owned from plan to results.
GAIN, AI products, 2026
Ran Google, Microsoft and LinkedIn campaigns for two newly launched AI products, on landing pages I designed and built end to end. UTMs, GA4, Clarity and HubSpot dashboards tied every lead back to its channel and stage. I also launched the company's partner referral program on PartnerStack, from payout rules to tracking.
Function Software, SaaS for agencies, 2024 to 2026
Owned demand generation for FunctionFox and FunctionPoint on a USD 150K budget. I rebuilt segmentation, scoring and nurture in HubSpot, ran outbound through Apollo and moved spend toward the channels that produced pipeline, not just volume.
CrossCap Software, enterprise software, 2023 to 2024
Ran account-based programs aimed at enterprise buying committees, with multi-step automation across the lead lifecycle. I worked alongside the CRO and Customer Success lead so marketing was measured on revenue, not clicks.
Qualicare, franchise network, 2021 to 2023
Ran marketing for 30+ franchise locations across Canada and the US on CAD 250K a year. I led the HubSpot rollout across the network and built a WordPress multisite that gave 40+ franchisees their own sites and lead flow.
TVAPE, e-commerce and wholesale, 2017 to 2018
A/B tested 100+ product landing pages, ran email for 97,000+ customers and grew the B2B store network in under a year. The holiday campaigns were the best in the company's history.
The full detail is in my resume.
Growth for AI products across paid, lifecycle and partner channels.
Demand gen and team lead for FunctionFox and FunctionPoint.
Enterprise lead generation and lifecycle automation.
Franchisor marketing for 30+ locations in Canada and the US.
Growth for clients in VR gaming, fashion, finance, non-profit and e-commerce.
E-commerce, wholesale and lifecycle email.
Reselling web hosting and servers to businesses across North America and the Middle East.
And AI in nearly all of it, from research to segmentation to campaign builds.
I'm looking for demand generation, lifecycle and growth roles in Toronto or remote. I'd love to hear what you're building.